Last updated: October 5, 2026
This California Privacy Notice supplements our Privacy Policy and applies solely to visitors, users, and others who reside in the State of California ("consumers" or "You"). The Consumer Firm ("We," "Us," or "Our") provides this notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (together, the "CCPA"). Terms defined in the CCPA have the same meaning when used in this notice.
Notice at Collection
We collect the categories of personal information listed below for the business and commercial purposes described in this notice. We do not sell Your personal information for money. We retain each category of personal information only as long as described in the Retention section below.
Personal Information We Collect
In the preceding twelve (12) months, We have collected the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, phone number, ZIP code, IP address, and online identifiers. | Yes |
| Personal information described in Cal. Civ. Code § 1798.80(e) | Name, telephone number, and any account or debt details you choose to share with us. | Yes |
| Characteristics of protected classifications | Age, race, religion, sex, disability, or similar characteristics. | No |
| Commercial information | Information you provide about calls, texts, debt collection activity, credit reporting, or financial products related to your inquiry. | Yes |
| Biometric information | Fingerprints, faceprints, or voiceprints. | No |
| Internet or other electronic network activity | Browser type, pages viewed, time on page, referring site, and interactions with our Website. | Yes |
| Geolocation data | Approximate location derived from your IP address or the ZIP code you provide. | Yes |
| Audio, electronic, or similar information | Recordings of telephone calls, where you are notified that a call may be recorded. | Yes, if notified |
| Professional or employment-related information | Job title, employer, or work history. | No |
| Education information | Student records or other non-public education information. | No |
| Inferences drawn from the above | Profiles reflecting preferences or characteristics. | No |
Sensitive Personal Information
Information You choose to share about Your situation may include details the CCPA treats as sensitive. We use and disclose sensitive personal information only as needed to respond to Your inquiry, evaluate a potential legal matter, and for other purposes permitted by Cal. Code Regs. tit. 11, § 7027(m). We do not use sensitive personal information to infer characteristics about You.
Sources of Personal Information
- Directly from You, for example when You complete a form, call Us, or send Us an email.
- Automatically from Your device when You use our Website, through cookies and similar technologies.
- From service providers that help Us operate our Website, telephone systems, and intake process.
- From marketing and advertising partners, where You have interacted with an advertisement for our services.
How We Use Personal Information
We use the personal information We collect for the following business and commercial purposes:
- Responding to Your inquiry and evaluating whether We may be able to assist You.
- Contacting You by phone, text message, or email about Your inquiry, including connecting You with an attorney.
- Sending marketing communications, unless You have opted out.
- Operating, maintaining, securing, and improving our Website and services.
- Detecting and preventing fraud, spam, and other unlawful activity.
- Complying with legal and professional obligations, and establishing, exercising, or defending legal claims.
Disclosure of Personal Information
In the preceding twelve (12) months, We have disclosed identifiers, personal information described in Cal. Civ. Code § 1798.80(e), commercial information, internet activity, and geolocation data for a business purpose to the following categories of recipients:
- Service providers and contractors, such as website hosting, telephone and messaging, and analytics providers.
- Attorneys and law firms with whom We work on Your matter, with Your authorization.
- Government agencies, courts, or other parties where required by law or legal process.
Sale or Sharing of Personal Information
We do not sell personal information in exchange for money. Our Website may use advertising and analytics cookies that disclose identifiers and internet activity to advertising partners for cross-context behavioral advertising, which the CCPA may treat as "sharing." You have the right to opt out of this sharing, as described below.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
Retention
We retain personal information for as long as reasonably necessary to respond to Your inquiry, to provide our services, to comply with our legal and professional record-keeping obligations, and to resolve disputes. Opt-out requests are retained so that We can continue to honor them.
Your Rights Under the CCPA
Subject to certain exceptions, California consumers have the following rights:
- Right to Know. You may request that We disclose the categories and specific pieces of personal information We have collected about You, the categories of sources, the business or commercial purposes for collecting, selling, or sharing it, and the categories of third parties to whom We have disclosed it.
- Right to Delete. You may request that We delete personal information We have collected from You, subject to exceptions permitted by law.
- Right to Correct. You may request that We correct inaccurate personal information We maintain about You.
- Right to Opt Out of Sale or Sharing. You may direct Us not to sell or share Your personal information.
- Right to Limit Use of Sensitive Personal Information. We use sensitive personal information only for purposes that do not give rise to this right.
- Right to Non-Discrimination. We will not discriminate against You for exercising any of Your CCPA rights.
How to Submit a Request
To exercise Your rights, You may:
- Email Us at intake@theconsumerfirm.com with the subject line "California Privacy Request."
- Use our Opt-Out form to opt out of marketing communications and the sale or sharing of Your personal information.
We will confirm receipt of Your request within ten (10) business days and respond within forty-five (45) calendar days. If We need more time, We will notify You and may take up to an additional forty-five (45) days. Requests to opt out of sale or sharing are processed within fifteen (15) business days.
Verification
To protect Your information, We will verify Your identity before responding to a request to know, delete, or correct, typically by matching information You provide (such as Your name, email address, and phone number) with information We maintain. We do not require verification for opt-out requests.
Authorized Agents
You may designate an authorized agent to submit a request on Your behalf. We may require the agent to provide signed permission from You, and may require You to verify Your identity directly with Us.
Legal Privilege and Professional Obligations
Some of the information We hold may be protected by the attorney-client privilege, the work-product doctrine, or professional rules of confidentiality. The CCPA does not require Us to disclose or delete information where doing so would violate an evidentiary privilege, legal obligation, or professional rule, and We may decline or limit a request on those grounds.
Shine the Light
California residents may also request information about disclosures of personal information to third parties for their direct marketing purposes under California Civil Code § 1798.83. See the "Your California Privacy Rights" section of our Privacy Policy.
Contact Us
If You have questions about this notice or our privacy practices, please email Us at intake@theconsumerfirm.com.